Do you really know how car buyers go from needing or wanting their next car to the final purchase?

In the second of our Winning and retaining customers Auto Retail Live broadcast, we’ll be investigate the customer journey and the role marketing plays in this process.

Coinciding with the launch of our latest report Winning and retaining customer in an always-on world, this webinar will examine brand advertising, internet presence and wider marketing trends both inside and outside automotive.

As an added bonus, anyone who attends the webinar will be able to take advantage of the discounted rate for the report of £265, should they wish to buy a copy, rather than the full rate of £395.

On the panel for the 40-minute webinar on 14 September will be Matt Wrigley, group marketing and innovations director for Jardine Motors, Matt Dunnakey, head of marketing at Hyundai Motor UK, and Phil Jones head of eBay Motors Group. All panellists will be available live to answer questions and give their views and thought about the latest in automotive marketing. The panel will be chaired by Auto Retail Network’s Al Clarke.

The focus for this webinar will be to provide the latest insight into marketing within a fully-digital world.

Key topics for discussion include:

How to build brand awareness

Online presence

How to stand out from your rivals

Wider trends from inside and outside auto retail

This Auto Retail Live broadcast is being held in partnership with eBay Motors Group.