Tune Tech Downtown is an auto repair shop that has been a staple in downtown Boise for almost 4 decades. In this episode Pat Marron Jr. tells us about the company and services they provide the local community and the people who work in town.

Tune Tech Downtown is an auto repair shop that has been a staple in downtown Boise for almost 4 decades. In this episode Pat Marron Jr. tells us about the company and services they provide the local community and the people who work in town.

The Auto Shop Connection podcast’s mission is to interview auto repair shop owners, employees and customers. Our purpose is to improve communication and trust between shops and their customers.

Another Auto Podcast By Dave Eastman

A repair shop with a podcast can benefit from an improved online presence, the ability to connect with its local community, having a status of being experts, and a reputation of being trustworthy and honest.

This is the fifth in a series of introductory episodes that present the vision, mission and strategies behind the podcast. This episode takes the benefits listed above and expands them by covering four aspects of podcasting that work well when marketing an auto repair shop.

How Repair Shops Benefit from Having a Podcast:

Sharing success stories helps with inbound marketing and referrals

Sharing stories on a podcast brings seven other benefits to shops

Letting employees share their story adds value

The importance of differentiating your shop from other shops 

As a repair shop owner you may be curious about the value of sharing auto repair shop success stories on a podcast. You may even be intrigued about how it can benefit your repair shop.

In a nutshell, a podcast is like a radio show. How would it be to have your own radio show?

You could interview customers and other industry professionals. You could share customer stories or present topical presentations and tips to help auto owners.

The best thing about a podcast in todays smart phone connected society is that they can be listened to when it works best for listeners. And they can do it without all the radio advertising.

An important little-know fact that makes podcasts a great marketing media for repair shops is that almost every new car and truck manufacturer includes podcast software in their vehicles.

Think of the benefit to your shop if your customers can listen to one of your company’s podcast episodes while commuting to work in their car or truck.

Key Takeaways From the Episode  

7 More Benefits of Sharing Your Auto Shop Stories

Listeners have the opportunity to get to know you and your employees

Listeners can find out your primary focus, like Volvo, Toyota, Honda, etc.

Highlighting your auto repair specialty . . . brakes, air conditioning, or electrical

Sharing your affiliations, such as AC Delco, AAA, or NapaAuto Care Centers

Pinpointing your location in your community so you can be found

Providing options for the best ways for someone to connect with you

Making mention of your participation in community activities and charities 

In Conclusion

Podcasting can build trust before a prospective customer comes to your shop.

Sharing stories of your successes in satisfying customers can go a long way for prospects to know, like and trust your company.

Demonstrating how your company is different than others is key to expansion and growth.

New content from podcasts with links from other online sites can help build your website and company authority.

Are you interested in learning more about how to start sharing your stories?

If so, contact us to discuss starting your company podcast.

It’s a great way to connect with auto repair consumers in your community. 

Recommended Resources:

Article - Auto Repair Shop Success Stories Drive More traffic

About shop and auto owner benefits of sharing

Shops explore having a company podcast

Want to schedule a trial call recording

An Auto Podcast By Dave Eastman

Almost every auto owner has had an auto repair experience they can share.  Stories offer a way to connect automotive consumers with repair professionals. They can give compelling feedback to those automotive businesses.

These are stories that car drivers can relate to because of their own experiences getting vehicle repair work done. Episode four of the Auto Shop Connection podcast shows how stories can connect automotive consumers to repair shops. Shared stories are compelling ways of engaging without offering offense in the process.

In this episode I share one of my own stories about a brake pulsation problem on a 2003 Buick that was proving difficult for several repair shops to pinpoint.

Why Share Auto Repair Stories?

Stories have been used for thousands of years to communicate and connect people in a community. They are a compelling way to engage attention or touch the heart and mind of an individual.

But how can a story bring about change in the auto repair industry. We all know from experience that confrontation is a common but oft ineffective way to bring about change.

By relating a story about a repair shop experience we had and how it made us feel, we can connect with automotive repair professionals. It’s an effective and non-threatening way of planting seeds that suggest the value of change.

By listening to vehicle owner stories shop owners and managers can choose to change or adapt policies and procedures in their company. Improvements that lead to happy customers will increase the frequency of them telling their family, friends, and co-workers.

How Auto Shop Connection will Help Auto Owners Share Their Story

While every interview will be a little different, most auto owners will be ask to answer several questions designed to help listeners get to know them. Then they will respond to questions about:

A memory relating to cars from your childhood

The make, model, and cost of your first vehicle

Other vehicles you’ve had over the years

Which vehicle was your favorite

What if any names you gave a car

Which vehicle do you wish you still had

We will also ask questions relating to experiences with auto repair shops like:

Which type of shop you use for your auto repair and maintenance

What most influences your reason for the type of shop you use

Describe an exceptional experience you’ve had at a shop

As you may remember from previous episodes, the goal of these interviews is to provide feedback for repair shop owners.

Sharing can help improve the way shops do business and improve the services they provided their customers.

My hope is that this information will help answer questions about the interview process. If you have auto repair stories you’re willing to share I look forward to the process of connecting with you.

Where to Get More Information

View the full article relating to this episode

Auto Owner Story for sharing fond car memories from your past

An Automotive Podcast By Dave Eastman

In episode three we continue the introduction of the podcast goal of improving auto owner satisfaction with auto shop services. Our vision is to present unbiased auto repair facts from auto repair shop owners and employees.

In accomplishing our vision and mission we will use one of our core values, which is to be an impartial resource for repair shops and auto owners alike.

This discussion presents a summary of the complex issues in the automotive service industry that are prompting production of the podcast. The episode continues with the logic behind the vision and mission to improve auto owner satisfaction.

This episode presents five motivating factors behind production of the ASC podcast:

The complexity of today’s vehicles

The skills required of today’s technicians

The battle for availability of technical repair information and tools

The repair customers’ struggle for satisfaction at different types of shops

The need for access to unbiased information so auto owners can identify and avoid unethical repair shop practices

Click on the following link if you are interested in viewing the full article titled “Why Produce an Auto Repair Podcast”. This article is summarized in this episode.

Key takeaways mentioned in this episode:

Reason for doing an auto repair podcast

Auto repair industry needs not being addressed

What needs to happen to improve the industry?

How the industry is already working to improve

How this podcast and website can benefit car owners

Why there is so much dissatisfaction with the automotive repair industry

My experiences and working observations

Will this be a platform for consumer complaints?

Recommended Resources: 

Automotive Associations and Organizations

Auto Care Association

Automotive Service Association (ASA)

Automotive Service Excellence (ASE)

Be Car Care Aware

Automotive Podcast By Dave Eastman

The introduction of the podcast continues by providing more detail about episode format and auto repair topics to be covered. It identifies the automotive professionals to be interviewed and describes the target audience that the podcast content is intended to help. It explains the podcast and Auto Shop Connection website mission and goal of highlighting exceptional repair shops.

The purpose of information shared in these monthly episodes is to help auto owners find a repair shop that will meet their individual vehicle repair needs.

Our mission will be accomplished when we show auto owners how to save money, time and frustration by connecting with reliable, efficient, and trustworthy auto repair organizations.

You can find a full description of this episode at Auto Repair Website and Podcast Show Introduction

Key Talking Points:

How the automotive podcast episodes will be presented

The episodes will be interviews of the following groups:

Owners, managers, or employees of repair shops

Parts personnel will share important aspects about parts purchases

Warranty and industry professionals

Automobile owners

Vision for the podcast - A unique auto repair alliance to inform, educate, and share

The vision for this podcast is to provide a unique way to deliver understandable content to vehicle owners with information to help them find cost effective, honest, and reliable auto repair that is the best fit for their unique needs.

The podcast audience is any individual or organization who:

Wants to save time and frustration by connecting with a trustworthy, reputable independent repair shop, franchise, or dealership

Is willing to connect via this site and social media

Wants to save on auto repair with a trustworthy shop

Will spend money to keep their car working safe and efficient

The podcast is also for any automotive shop owner, shop manager or employee who:

Wants the opportunity to show how and why they provide auto owners with exceptional service

Works to keep their customers so satisfied they’ll keep coming back

Wants to tell their story because they are confident in their company

Highlighting exceptional auto repair shops

It’s the mission of this podcast to give our audience the tools necessary to find the best automotive service and repair possible, at a fair price, with the most convenience. 

The episodes will showcase shops that are providing exceptional service for their customer. We will give those shops the opportunity to tell their story.

The mission of this podcast and its website is to

Provide a method for auto owners to give feedback to repair shops

Enable shops to improve their organizations by connecting them with customers

Showcase shops that are doing an exceptional job to earn customer trust

Spread the word so customers looking for great car repair experiences will know where to go to find them

In closing, I’d like to ask the following . . .

What topics would you like to hear about auto repair and service?

Are you more interested in repair pricing, or how to find a good shop?

Would you be willing to help service professionals by sharing your feedback?

I welcome your questions, comments or requests in the comment section below.

If you enjoyed the show please head over to iTunes, Google Podcast or other podcast hosting companies where you can leave a rating or write a review.

You can also sign up to get email updates by going to the Auto Shop Connection home page.

The goal of the Auto Shop Connection podcast and website is to provide the automotive information you need, when you need it, from sources you trust!

An Automotive Podcast By Dave EastmanIn this first episode Dave Eastman introduces the podcast as an alliance between repair shops and auto owners. He presents his vision and objective for the podcast as a way of helping auto owners have a better auto repair experience by accessing unbiased and trustworthy information from repair professionals. Most of the episodes will be in the form of interviews with a variety of individuals who are willing to contribute by sharing their experiences, ideas, passion and expertise. The objective will be to improve the auto repair process for both consumers and service providers. This will hopefully reduce unnecessary frustration, expenses, and facilitate encounters between car owners and shop owners that build trust. Dave introduces himself and presents his recent 20 years of experience working with over 700 repair shops, his ASE certifications as a master technician, and the many positions he has held in the auto service industry. His passion for helping improve the auto repair experience for auto owners drives the mission of using the podcast format to connect repair shops and auto owners in mutually beneficial sharing.Where to get more information:Learn more about the Auto Shop ConnectionLearn more about Dave EastmanFollow Dave on TwitterFollow Dave on FacebookFollow Dave on LinkedInRecommended Resources:Remarkable Results RadioDave Eastman BlogDuct Tape Marketing Podcast