In this episode Mike and Pete discuss digital market for car dealerships and salespeople through the use of YouTube, Pinterest, Dealerrater and more. Mike mentions a Pinterest contest that he held in the dealership and how www.answerthepublic.com may help spark ideas for content creation. They also talk about how automotive salespeople should get out of the showroom and start making videos on their own to build their own personal brand awareness in the effort to sell more cars and make more money.

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