Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage.

We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience?

Kyle Pucko">Kyle Pucko, Owner of Geofli">Geofli, tells us how colleges and universities can harness this exciting tech to enhance personalization on their websites.

Join us as we discuss:

- Why personalization in school websites matters (4:38)

- Use cases for geocaching landing pages by region (15:52

- The future of online customization after third-party cookies (22:06)

Check out these resources we mentioned during the podcast:

- Kyle Pucko">Kyle Pucko

- Geofli">Geofli

- [email protected]

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

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