If you’re familiar with Creative Marketing Brief, you’ll remember the book, “The 1 Page Marketing Plan by Allan Dib.” Today’s brief is taken from page 126 of that book

Much of our work can be automated and what can’t be automated should be delegated. Lack of a functional, running, marketing infrastructure will harm, or possible kill, your business.

So, take some time to pause and reflect.

What are those things that you can automate, that you can just stop doing completely and give to automation?

And, what are those things that you shouldn’t be doing, that you can’t automate, but you can delegate?