Rapid advancements in artificial intelligence and machine learning are changing the way businesses think about automation. Once the conversation centered around taking daily, mindless tasks off the plates of busy marketers. Today it’s about how AI can predict outcomes, personalize content, and forecast results. 

In this updated guide to types of marketing automation, we’ll explore how these technological advancements are changing how we work and what to look for when you’re reassessing your tech stack. 

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