Welcome to another episode of "Grow with Technology"! In today’s deep dive, host Ben Bard teams up with AI co-host Jessica Smith and business technology analyst Rebecca Morgan to unravel the game-changing role of AI in marketing automation. Together, they break down a practical framework of six essential strategies—from personalized messaging powered by AI-driven insights to smart chatbots, predictive analytics, and dynamic content creation. If you’re curious about how machine learning and automation can help your business connect with customers more effectively—and free up more time for human creativity—this episode is packed with actionable tips and concrete examples. Whether you’re new to marketing automation or looking to take your current efforts to the next level, you’ll walk away with a clearer picture of where AI can make the biggest impact for your business right now.