This episode, Ben speaks to Bighand CMO Briana McCrory about all things marketing. Bri offers her perspective on:

• The importance of company culture in encouraging long staff tenures
• Building a marketing function around changing buyer behaviour
• Evolving from a single product company to a multi product company
• The value of data-led research reports at various stages of the buying journey
• Rapid growth and fostering a growth mindset
• The collaborative legal tech community - competitors or not!