Kaloyan Yankulov or Kalo is a founder and CEO of Encharge.io. Encharge is a platform that helps SAAS companies to convert free users into paid customers with the help of automated messages.

In this podcast he shared how he arrived at the idea of his product. What clicked and what was not a good decision to go ahead with.

Brief overview of the interaction with him

In this podcast he shared
Why did he choose an already saturated market ?
How did he test his product idea with prospective customers?
Why life time plans for SAAS products is not a good idea?
Why is it important to be niche specific to be successful in the SAAS market?
How acquisition channels are shifting over the period of time?