Despite that so much technology has been developed to assist marketers with the complex task of assembling and processing data for the purpose of creating the most promising leads, and ultimately the most profitable conversions, there still exists enormous hurdles for marketers.   A CRM can help you organize your leads, but it usually won’t generate them. It can help you flag engagements for follow-up, but it won’t tell you which engagements are the most important.   

These were the issues Gil Allouche wanted to solve when he started Metadata, a service that automates target identification, campaign experimentation, and actionable lead creation. It’s an ambitious undertaking, but the results speak for themselves—their technology is used by major brands to generate millions in sales.  

In this edition of UpTech Report, Gil explains the details of how this technology works, and where he sees it going.