People Ops Playbook

Automation in Community Building


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In this kickoff to the new automation series on PeopleOps Playbook, special guest Martin Hauck, founder of the People People Group - a 5,000+ strong HR community shares how he’s used tools like Zapier, Circle, and TextExpander to streamline onboarding, personalize member experiences, and build genuine engagement at scale. From automating repetitive tasks to preserving the human touch, this episode is packed with practical tips for People leaders looking to work smarter.


Great automation tools:

TextExpander - Automating LinkedIn connection messages for new community members

Zapier – Orchestrating the member journey after application approval.

Circle – Integrating with Zapier to trigger onboarding workflows and welcome sequences.

Typeform – Collecting new member applications in a visually appealing, user-friendly form


Martin Hauck [Guest] - https://www.linkedin.com/in/martinhauck/

Vara Lakshmi [Host] - https://www.linkedin.com/in/varalakshmi06/


People People Community Group: https://www.thepeoplepeoplegroup.com

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People Ops PlaybookBy Vara Lakshmi