Automation gets a bad rap. “Too impersonal,” “feels cold,” “nobody wants to talk to a robot.”

But in this myth-busting episode of Booked from the Dead, Mason and Jay expose what’s really turning leads off — and it’s not automation. It’s bad timing.

Jay brings up a few cringe-worthy examples of mistimed automations, while Mason breaks down why the same message — sent at the right time — can feel helpful, even human. You’ll hear how a single reactivation SMS pulled in 11% bookings just by hitting inboxes before the day got noisy.

They also walk through how to design timing-based logic around service cycles, peak reply hours, and buyer intent — no new tech needed.

This episode will shift how you think about “human touch” in your sales funnel — and show you how automation done right creates better conversations, not worse ones.