Scaling your business doesn’t have to mean sacrificing sleep, sanity, or the human touch that makes your brand truly special. In this episode I'm taking you inside the art - and science - of intentional automation, so you can work smarter, ditch repetitive admin, and create systems that put people first (including you!).

Here’s what we’ll cover:

• Why “human-first” automation matters: Discover how to use automation strategically, keeping both you and your clients at the heart of your business experience.
• The three tiers of automation—and where to start
• The Leverage Ladder: Learn the five priorities for what to automate first in your business - from high-frequency tasks you do daily, to those error-prone high-risk moments (like welcoming a high-ticket client at midnight).
• Protecting your time and focus: Get practical examples of how I automate the little things (like calendar reminders or moving files for the podcast), so you and your team can zero in on the juicy, high-impact work.
• Decision-making before you automate: Should you really automate that process, or would you be better off delegating (or just deleting) it?
• Your first automation action step: Ready to get your hands (just a little) dirty? Pick one repetitive or friction-full task, automate a single step this week, and see just how much freedom it creates in your schedule.

This episode is packed with clear, actionable guidance - no jargon, no tech overwhelm, and absolutely no ‘set-it-and-forget-it’ promises that leave you with broken processes. Whether you’re new to tools like Zapier or ready to double-down on systematising your operations, I'm here to make tech feel less scary and a lot more empowering.

Takeaways:

• Automation works best when it supports people - not when it replaces them
• Structure your automations to support consistent client experiences
• Focus on automating tasks that drain your energy or slow your progress
• Start with small wins to build confidence and momentum

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