"I wouldn’t describe DOE as easy — I’d describe it as extremely worthwhile.”

🎙️The latest episode of “The Next Experiment” is here!

This time, Markus and Phil sat down with Alex Rimmer, who brings a clear and practical perspective on DOE in biology – and some truly memorable lines about why experimentation so often fails to scale.

Alex talks about discovering DOE out of necessity, not theory. When nothing else worked, DOE became the only way to make progress. 

A few great quotes:

🔹 “Biology is basically the study of interactions that we largely don’t study interactions for.”

🔹 “I had a need to make a media and absolutely no idea how to get that to work via traditional non-DOE methods.”

🔹 “Automation on its own won’t be enough; it’s what you apply with that automation that really matters.”

If you care about scalable experimentation, media development, or the practical reality of doing modern biology, this episode is full of insight.