SHOW NOTES

In this episode, Joe and I discussed:

• His transition from integrator to manufacturer — and what he’s learned on both sides of the industry
• The importance of innovation, education, and fair collaboration in product development
• And how technology and design are converging to shape the next evolution of the smart home

Joe brings a genuine enthusiasm for innovation and a deep commitment to helping the industry grow. So settle in and enjoy my conversation with Joe Whitaker. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au342

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Stephen dive into:

• Real-world scenarios where sales and marketing either collaborate or clash
• How shared goals and open communication help both teams win
• Practical steps integrators can take this quarter to strengthen alignment

It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success.

Let’s get into it—here’s Automation Unplugged with Stephen Edwards.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Tom and I discussed:

• What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more.
• Plus: How to save 25% on conference registration.

If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meeting with dealers, and we’re also leading several education sessions around marketing and AI. Check out the schedule on the Lightapalooza website to learn more and register.  

With that, let’s dive into this special Lightapalooza-focused episode of Automation Unplugged with Tom Doherty.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au340

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Andrew explore:

• What separates a company that lives its values from one that just lists them on a website
• How intentional leadership creates thriving teams
• And why investing in people is the smartest business strategy of all

If you’ve ever struggled to hire the right fit, keep your culture strong as you scale, or lead your team with more purpose, this conversation is for you.

Let’s dive in — here’s Automation Unplugged with Andrew Pino.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Carley and I discussed:

• How thoughtful design and technology can beautifully coexist
• The importance of early collaboration between designers and integrators
• And Why lighting and wellness are the next frontiers in smart home design

Carley brings creativity, warmth, and a fresh perspective on where our industry is headed. Whether you’re passionate about design, lighting, or redefining the custom integration experience, this episode will inspire you to think differently.

So settle in and enjoy my conversation with Carley Knobloch. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au338

SHOW NOTES

We talk about:

• Key highlights, milestones, and moments that shaped One Firefly in 2025
• The successes we’re most proud of this past year and the challenges that tested us and helped us grow
• How AI is influencing our business today and what it means for One Firefly as we head into 2026 

Before we dive in, I want to take a moment to say thank you to everyone who has listened, shared episodes, sent feedback, and supported Automation Unplugged throughout the year. This podcast exists because of you, and we’re incredibly grateful to have you along for the journey.

With that, let’s tune in to our final AU episode of 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Steve and I discussed:

• How Liaison scaled from a single market to a national presence
• Lessons learned from acquisitions and building strong company culture
• And how the Lighting Dojo is empowering integrators to elevate their craft

Steve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level.

So settle in and enjoy my conversation with Steve Weber. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336

SHOW NOTES

In this episode, Kris and I discussed:

• How Red5 helps clients navigate security in an increasingly connected and vulnerable world
• Why smart home tech and AI-powered devices are reshaping the threat landscape
• And the mission behind Fox Bravo Overland and its impact on the lives of those who serve

Kris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration.

Let’s dive in to my conversation with Kris Coleman!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335

SHOW NOTES

In this episode, Kayla and I discussed:

• How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local markets
• Her three P’s of event success — planning, process, and promotion
• And how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industry

Kayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.

So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

• How AV integrators can smooth out feast-or-famine sales cycles
• Why starting with revenue goals is the smartest way to set your marketing spend
• And how to measure ROI so every dollar works harder for your business

Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.