Automation Unplugged Podcast

SHOW NOTES

During this episode we discuss:

• The importance of a strong brand presence online, given that referrals often lead prospects to research your company before making contact.
• Changes in online search this year, and why Google wants to see your business demonstrate EEAT (Experience, Expertise, Authority, Trust) across the internet
• Why a tailored marketing plan, based on your specific growth goals, budget, and current digital presence, is essential for maximizing effectiveness and achieving success.

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn what you can do to revamp your online presence. 

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this episode we discuss:

• Dan’s career journey from serving as an air crew member in the Navy to founding ResTech Systems in 2012.
• Dan’s economic forecast for the year ahead and tips for navigating a slowdown.
• Dan’s love for speed including power sleds and muscle cars.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Woody. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au277

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this Q&A, we’ll cover:

• How SEO drives online visibility for custom integrators in their marketplace
• The four pillars of SEO, and actionable examples of local, on-site, off-site, and technical tactics
• Success stories of SEO in action that are driving measurable growth and new business opportunities for integrators

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Jordan Littman. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au276

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we’ll talk about:

• Johann’s background in automation, creating a lighting system that could be controlled by a touchtone phone in the early 2000s.
• Why lighting design is one of the most exciting areas for growth in our industry, and how integrated technology can help us live healthier lives.
• What he’s looking forward to at CEDIA and why educating customers, builders, and designers is so important.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Johann Whitehouse. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au275

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we’ll talk about:

• Gordon’s journey from his early career in IT to founding cyberManor in 1999
• cyberManor’s acquisition by Daisy in March of 2024, and what the first six months have been like in the acquisition rollout
• Looking into the future, what has him excited about technology in the home  

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Gordon van Zuiden. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au274

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

You’ll hear from me and Kendall Clark, One Firefly’s Director of Marketing & Sales. In the webinar, we will cover:

• How AI is changing the game for SEO and what you need to do to keep up
• The changes to Google’s page one search results and why zero-click results are so important
• What we at One Firefly think of as the four pillars of SEO, and how we work with you to show up on page one and in local search

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how AI is impacting SEO here in 2024.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au273

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During our time together, we discussed:

• All of the examples and case studies in his new book and why he’s giving it away for free to architects and interior designers.
• Why great sound is the most important ingredient in building a killer home theater.
• What he’s looking forward to at CEDIA and what’s next for the industry.

I really enjoyed this conversation, and I hope you do as well. The book, again, is Home Theaterology and you can reach out to Richard to get a copy or have it sent to an architect or interior designer in your life.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au272

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During our time together, we discussed:

• How CEDIA is launching a consumer-focused campaign to raise awareness about the value of working with a professional integrator.
• Daryl’s advocacy on Capitol Hill, where he and industry members are educating Congress to help get integrators recognized as a stand alone industry at the federal level.
• How CEDIA is striving to meet the needs of their market by producing relevant and valuable educational content for the industry at Expo.

I really enjoyed this special pre-CEDIA conversation, and I hope you do as well. Let's tune in to this interview with Daryl Friedman.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au271

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Automation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We’re re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what’s in store for Automation Unplugged!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During our time together, we discussed:

• What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.
• Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.
• Why an early introduction to STEM is so important for getting more women in the industry.

I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica’s puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.