SHOW NOTES

You’ll hear from:

• Myself — Ron Callis, CEO of One Firefly
• Matt Bernath, President of VITAL, LLC
• Joseph Kolchinsky, CEO of OneVision Resources
• David Warfel, Founding Designer of Light Can Help You
• Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
• Jason Sayen, Founder of I Am Sayen
• Josh Christian, CEO of Home Technology Association
• Paul Starkey, Co-Founder & Partner of PrepTECH 
• And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator

The panel fielded topics that were submitted in advance by the registered webinar attendees. They included: 

• Tariff impacts on pricing & how to monitor key financial metrics, structure surcharges or locks, and proactively communicate value to clients
• Expert tips on diversifying growth paths through forging trade-partner relationships, expanding into lighting & shading, and building service-based revenue streams
• How to practice operational resilience with change-order workflows, weekly project huddles, and standard processes to handle pricing changes due to tariffs
• And how to feed your growth during tough times by staying active on multiple marketing channels and leveraging manufacturer funds and collaborations.

Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive in and learn how to tackle today’s economic headwinds.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Travis and I covered a range of engaging topics, including:

• How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.
• Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.
• His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.

I really enjoyed this conversation with Travis and I hope you do too. Let’s dive into my interview with Travis Larsen.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au310

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

You’ll hear from me as I guide you through several key topics, including:

• How the introduction of AI has impacted search engine optimization and page one rankings
• The rise of zero-click search results and how to show up in them
• What EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your content
• And how to optimize your Google Business Profile and other online directories to increase visibility in local search

Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Jesse and I discussed:

• How Midtown is elevating executive video and streaming setups
• Award-winning immersive projects in education and retail
• Jesse’s journey from hands-on technician to company leader

Jesse brings energy, expertise, and a refreshing sense of humor to everything he does. Whether you're running a family-owned shop or scaling a growing AV firm, there’s something in this episode for you.

So settle in and enjoy my conversation with Jesse Miller. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au308

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here’s what’s coming up in today’s episode:

• Why storytelling beats sales pitches on social
• How video is dominating in 2025—and how to get started
• Kali’s takeaways from her attendance at this year's Social Media Marketing World

Whether you’re just getting started or ready to level up your social media strategy, this episode is packed with practical takeaways.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Kali Keegan.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we covered:

• How expanding into electrical work is helping Bethesda get involved in projects earlier.
• The power of peer collaboration and how Michael’s affiliate network drives innovation.
• Why focusing on design and lighting has reshaped how clients and partners see his team.

Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever.

So let’s jump in—here’s Automation Unplugged with Michael Wilson.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here’s what’s coming up in today’s episode:

• How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators.
• How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies.
• The biggest marketing mistakes integrators make and how to fix them.

Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years.

This is going to be a fun and insightful conversation, so let’s get started!

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we covered:

• How Rich is leveraging smart tech to transform apartment living and streamline property management
• Why he chose to implement EOS to scale his business and empower his team
• The importance of leading with service, honesty, and vision when selling technology

You’ll also hear Rich talk about how faith guides his business decisions, why healthy conflict is essential for growth, and how a mindset of learning has helped him thrive through challenges.

This one’s packed with wisdom, inspiration, and some powerful lessons in leadership and growth. Let’s jump in—here’s Automation Unplugged with Richard Quinones.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au304

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this webinar, we’ll cover:

• How to navigate 2025’s volatile economy without losing visibility
• Quick-win tactics like targeted Google Ads and branded van wraps to drive immediate leads
• Foundational plays like SEO and events that build lasting momentum

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can make your marketing dollars work harder in 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we covered:

• The journey of a family-run business transitioning into a national powerhouse
• How wresting and crossfit has helped them to live healthier lives and in turn, increased work place productivity
• Strategies for growth, leadership, and staying at the forefront of an ever-changing industry

Without further ado, let’s tune in to my  conversation with Bryan and Marc Rizzo.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au302

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.