SHOW NOTES

In our conversation, Chris and I dove into some interesting topics, including:

• How the custom integration market is evolving in Northwest Arkansas amid rapid growth and new customer demands.
• The rise of lifestyle solutions like lighting control and motorized shades and the decline of centralized video distribution.
• Strategies for breaking through growth plateaus, including the power of peer networks and buying groups.

This is a great episode for anyone interested in business growth, changing technology trends, and how community-driven relationships shape the AV industry. Let’s dive in!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au283

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In the webinar, we’ll cover:

• How to set clear business goals for the year ahead
• Marketing strategies to help stay top of mind with your existing clients and referrals
• Marketing strategies to help attract new prospects and secure relationships with trade partners

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can position your business for growth in 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this episode, we got into all sorts of topics, including:

• Ryan’s experience navigating multiple business acquisitions in 2024, including the unique challenges of acquiring a family business
• His perspective on recurring revenue to provide stability and growth in his automation and security business
• The strategy and Ryan’s experience behind  launching WestCo’s new website with One Firefly

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Ryan Cohen. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au281

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this Q&A, we’ll cover:

• How businesses can build and maintain a positive online presence through consistent reviews and responses.
• How Google reviews and business profile activities impact local search rankings.
• Actionable steps and techniques to collect and manage customer reviews effectively.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Katie Frogge. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au280

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this episode we discuss:

• Keith and Adam’s professional backgrounds and how they formed their business partnership.
• Key strategies for seamlessly integrating lighting design into your projects.
• How to leverage interactive virtual experiences to enhance the sales process.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Keith and Adam.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au279

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this episode we discuss:

• The importance of a strong brand presence online, given that referrals often lead prospects to research your company before making contact.
• Changes in online search this year, and why Google wants to see your business demonstrate EEAT (Experience, Expertise, Authority, Trust) across the internet
• Why a tailored marketing plan, based on your specific growth goals, budget, and current digital presence, is essential for maximizing effectiveness and achieving success.

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn what you can do to revamp your online presence. 

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this episode we discuss:

• Dan’s career journey from serving as an air crew member in the Navy to founding ResTech Systems in 2012.
• Dan’s economic forecast for the year ahead and tips for navigating a slowdown.
• Dan’s love for speed including power sleds and muscle cars.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Woody. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au277

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

During this Q&A, we’ll cover:

• How SEO drives online visibility for custom integrators in their marketplace
• The four pillars of SEO, and actionable examples of local, on-site, off-site, and technical tactics
• Success stories of SEO in action that are driving measurable growth and new business opportunities for integrators

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Jordan Littman. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au276

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we’ll talk about:

• Johann’s background in automation, creating a lighting system that could be controlled by a touchtone phone in the early 2000s.
• Why lighting design is one of the most exciting areas for growth in our industry, and how integrated technology can help us live healthier lives.
• What he’s looking forward to at CEDIA and why educating customers, builders, and designers is so important.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Johann Whitehouse. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au275

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we’ll talk about:

• Gordon’s journey from his early career in IT to founding cyberManor in 1999
• cyberManor’s acquisition by Daisy in March of 2024, and what the first six months have been like in the acquisition rollout
• Looking into the future, what has him excited about technology in the home  

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Gordon van Zuiden. 

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au274

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.