SHOW NOTES

In this episode, Steve and I discussed:

• How Liaison scaled from a single market to a national presence
• Lessons learned from acquisitions and building strong company culture
• And how the Lighting Dojo is empowering integrators to elevate their craft

Steve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level.

So settle in and enjoy my conversation with Steve Weber. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336

SHOW NOTES

In this episode, Kris and I discussed:

• How Red5 helps clients navigate security in an increasingly connected and vulnerable world
• Why smart home tech and AI-powered devices are reshaping the threat landscape
• And the mission behind Fox Bravo Overland and its impact on the lives of those who serve

Kris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration.

Let’s dive in to my conversation with Kris Coleman!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335

SHOW NOTES

In this episode, Kayla and I discussed:

• How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local markets
• Her three P’s of event success — planning, process, and promotion
• And how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industry

Kayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.

So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

• How AV integrators can smooth out feast-or-famine sales cycles
• Why starting with revenue goals is the smartest way to set your marketing spend
• And how to measure ROI so every dollar works harder for your business

Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Ari and I discussed:

• How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.
• Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.
• The importance of culture and leadership in shaping Sonance’s legacy and future growth.

Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.

So settle in and enjoy my conversation with Ari Supran. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332

SHOW NOTES

During this panel, you’ll hear from:

• Myself — Ron Callis, CEO of One Firefly
• Matt Bernath, President of VITAL, LLC
• Joseph Kolchinsky, CEO of OneVision Resources
• David Warfel, Founding Designer of Light Can Help You
• Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
• Jason Sayen, Founder of I Am Sayen
• Josh Christian, CEO of Home Technology Association
• And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator

Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Kathleen and I discussed:

• Her lifelong connection to the AV industry and how it shaped her leadership style
• What it means to advocate for integrators inside a global company like Sony
• The innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technology
• And how she balances corporate leadership with her passion for creativity, community, and good food in Portland, Oregon

Kathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.

So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Cameron dig into:

• The difference between metrics that matter and vanity stats you can ignore
• How automation and CRM integration can boost efficiency and client experience
• And common mistakes to avoid when measuring marketing ROI

Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.

Let’s dive in—here’s Automation Unplugged with Cameron Howitt.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Together, we explore:

• Why physical marketing still resonates in a digital-first world
• How LuxePost combines luxury creative with data-driven targeting and digital tracking
• And how integrators can use this approach to elevate their brand and generate quality leads

If you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.

Let’s dive in! 

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Isar and I discussed:

• Why most leaders are still in the early stages of AI adoption
• Practical ways integrators and small-to-medium businesses can start using AI right now
• How AI will reshape customer service, design, and operations in the near future

Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.

So settle in and enjoy my conversation with Isar Meitis. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328