SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

• How AV integrators can smooth out feast-or-famine sales cycles
• Why starting with revenue goals is the smartest way to set your marketing spend
• And how to measure ROI so every dollar works harder for your business

Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Ari and I discussed:

• How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.
• Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.
• The importance of culture and leadership in shaping Sonance’s legacy and future growth.

Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.

So settle in and enjoy my conversation with Ari Supran. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332

SHOW NOTES

During this panel, you’ll hear from:

• Myself — Ron Callis, CEO of One Firefly
• Matt Bernath, President of VITAL, LLC
• Joseph Kolchinsky, CEO of OneVision Resources
• David Warfel, Founding Designer of Light Can Help You
• Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
• Jason Sayen, Founder of I Am Sayen
• Josh Christian, CEO of Home Technology Association
• And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator

Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Kathleen and I discussed:

• Her lifelong connection to the AV industry and how it shaped her leadership style
• What it means to advocate for integrators inside a global company like Sony
• The innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technology
• And how she balances corporate leadership with her passion for creativity, community, and good food in Portland, Oregon

Kathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.

So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Cameron dig into:

• The difference between metrics that matter and vanity stats you can ignore
• How automation and CRM integration can boost efficiency and client experience
• And common mistakes to avoid when measuring marketing ROI

Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.

Let’s dive in—here’s Automation Unplugged with Cameron Howitt.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Together, we explore:

• Why physical marketing still resonates in a digital-first world
• How LuxePost combines luxury creative with data-driven targeting and digital tracking
• And how integrators can use this approach to elevate their brand and generate quality leads

If you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.

Let’s dive in! 

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Isar and I discussed:

• Why most leaders are still in the early stages of AI adoption
• Practical ways integrators and small-to-medium businesses can start using AI right now
• How AI will reshape customer service, design, and operations in the near future

Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.

So settle in and enjoy my conversation with Isar Meitis. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328

SHOW NOTES

In this episode, Chris and I discussed:

• How culture, process, and profitability fuel growth at Acoustic Design Systems
• Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
• The future of integration, from lighting and panelized systems to service revenue and M&A

Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.

So settle in and enjoy my conversation with Chris Sterle. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327

SHOW NOTES

In this episode, Chris and I discussed:

• The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the Southeast
• Why cultivating entry-level customers is just as important as serving high-end audiophiles
• How YouTube, events, and a passion for education are expanding the store’s reach and building community

Chris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today.

So settle in and enjoy my conversation with Chris Doughty. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.

So without further ado, here’s my conversation with Chris Oram on Elevation.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.