SHOW NOTES

In this episode, Andres and I discussed:

• His journey from teenage AV enthusiast to leading a global integration firm
• Maxicon's approach to gifting as a  business development technique
• The culture of curiosity and innovation that drives his team forward

Andres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.

So settle in and enjoy my conversation with Andres Klein. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

• Why so many AV dealers struggle to develop a clear marketing strategy
• Common mistakes like copying competitors or rushing ROI expectations
• And How to build a balanced, long-term marketing plan that actually drives results

Whether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Jay and I discussed:

• His evolution from startup founder to leading a luxury smart home brand in Beverly Hills
• The unique demands of serving high-profile clients with discretion and excellence
• His experiences on national TV and overseas with the USO, bringing AV to military bases

Jay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether you’re in integration, technology, or just love hearing how passion shapes business, this episode is for you.

So settle in and enjoy my conversation with Jay Dobensky. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au320

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this webinar, we’ll cover:

• Why we created Amplify People and how we differ from traditional recruiters
• The components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guarantees
• What it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative process

Whether you’re struggling to fill that critical technician or sales role, or you simply want to build a more consistent, scalable hiring engine, you’ll find valuable insights in today’s conversation.

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can supercharge your hiring with Amplify People.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, David and I discussed:

• His journey from drummer and studio builder to integration business owner
   
• His role transforming Modern Drummer Magazine for a digital-first world
   
• And how AI, immersive sound, and blockchain are reshaping media

David brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, this episode is for you.

So settle in and enjoy my conversation with David Frangioni. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au318

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here are just a few things you’ll hear them dive into:

• When to stop DIYing and bring in outside help
• The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house
• How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations

Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry.

Let’s get into it—here’s Automation Unplugged with Melissa and Katie.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, David and I discussed:

• Why lighting is still a massive untapped opportunity for integrators
• The challenge of scaling lighting knowledge in the industry
• How mentorship and partnerships can help fill the gap

David brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you.

So settle in and enjoy my conversation with David Warfel. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au316

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In our hour-long session, we cover:

• How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clients
• Conversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your content
• Practical tips for writing articles, emails, and social media posts that spark engagement and inquiries.

Listeners and viewers of this episode will also get a first look at One Firefly’s newest content marketing product. I won’t spoil the surprise here — catch the full episode to find out the newest innovative solution hitting our product suite. 

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can turn your content into conversions.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Matt and I discussed:

• How integrators can break through growth plateaus and build a business they love
• The three biggest constraints holding most businesses back — and how to solve them
• Why personal development and community are essential to long-term business success

Matt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from this episode energized and equipped with a fresh perspective.

So settle in and enjoy my conversation with Matt Bernath. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au314

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:

• How storytelling helps integrators stand out and build trust
• The common ways content falls flat—and how to avoid them
• Tips for finding your voice and making your message resonate

Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.

Let’s get into it—here’s Automation Unplugged with Deby Rubi.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.