SHOW NOTES

In this episode, Matt and I discussed:

• How integrators can break through growth plateaus and build a business they love
• The three biggest constraints holding most businesses back — and how to solve them
• Why personal development and community are essential to long-term business success

Matt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from this episode energized and equipped with a fresh perspective.

So settle in and enjoy my conversation with Matt Bernath. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au314

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:

• How storytelling helps integrators stand out and build trust
• The common ways content falls flat—and how to avoid them
• Tips for finding your voice and making your message resonate

Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.

Let’s get into it—here’s Automation Unplugged with Deby Rubi.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Jaime and I covered a range of engaging topics, including:

• How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions.
• The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challenges
• How they are building strategic partnerships with architects, designers, and builders to drive long-term growth and brand awareness.

I really enjoyed this conversation with Jaime and I hope you do too. Let’s dive into my interview with Jaime Garcia.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au312

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

You’ll hear from:

• Myself — Ron Callis, CEO of One Firefly
• Matt Bernath, President of VITAL, LLC
• Joseph Kolchinsky, CEO of OneVision Resources
• David Warfel, Founding Designer of Light Can Help You
• Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
• Jason Sayen, Founder of I Am Sayen
• Josh Christian, CEO of Home Technology Association
• Paul Starkey, Co-Founder & Partner of PrepTECH 
• And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator

The panel fielded topics that were submitted in advance by the registered webinar attendees. They included: 

• Tariff impacts on pricing & how to monitor key financial metrics, structure surcharges or locks, and proactively communicate value to clients
• Expert tips on diversifying growth paths through forging trade-partner relationships, expanding into lighting & shading, and building service-based revenue streams
• How to practice operational resilience with change-order workflows, weekly project huddles, and standard processes to handle pricing changes due to tariffs
• And how to feed your growth during tough times by staying active on multiple marketing channels and leveraging manufacturer funds and collaborations.

Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive in and learn how to tackle today’s economic headwinds.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Travis and I covered a range of engaging topics, including:

• How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.
• Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.
• His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.

I really enjoyed this conversation with Travis and I hope you do too. Let’s dive into my interview with Travis Larsen.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au310

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

You’ll hear from me as I guide you through several key topics, including:

• How the introduction of AI has impacted search engine optimization and page one rankings
• The rise of zero-click search results and how to show up in them
• What EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your content
• And how to optimize your Google Business Profile and other online directories to increase visibility in local search

Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, Jesse and I discussed:

• How Midtown is elevating executive video and streaming setups
• Award-winning immersive projects in education and retail
• Jesse’s journey from hands-on technician to company leader

Jesse brings energy, expertise, and a refreshing sense of humor to everything he does. Whether you're running a family-owned shop or scaling a growing AV firm, there’s something in this episode for you.

So settle in and enjoy my conversation with Jesse Miller. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au308

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here’s what’s coming up in today’s episode:

• Why storytelling beats sales pitches on social
• How video is dominating in 2025—and how to get started
• Kali’s takeaways from her attendance at this year's Social Media Marketing World

Whether you’re just getting started or ready to level up your social media strategy, this episode is packed with practical takeaways.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Kali Keegan.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

In this episode, we covered:

• How expanding into electrical work is helping Bethesda get involved in projects earlier.
• The power of peer collaboration and how Michael’s affiliate network drives innovation.
• Why focusing on design and lighting has reshaped how clients and partners see his team.

Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever.

So let’s jump in—here’s Automation Unplugged with Michael Wilson.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

SHOW NOTES

Here’s what’s coming up in today’s episode:

• How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators.
• How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies.
• The biggest marketing mistakes integrators make and how to fix them.

Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years.

This is going to be a fun and insightful conversation, so let’s get started!

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.