Automation Unplugged Podcast

SHOW NOTES

In this episode, Rob and I discussed:

- The eight characteristics he sees in integrators who are winning with lighting

- Why starting small, in your own home or showroom, leads to bigger projects

- And How a lighting champion, lighting designers, and electrician relationships speed up growth
 

Whether lighting is brand new to your business or already part of it, Rob shares what’s working for the dealers getting it right. So settle in and enjoy my conversation with Rob Doherty. Let's get started!
 

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au376

SHOW NOTES

We cover:

• How lighting impacts wellness, visual comfort, safety, and aging in place — and how dealers can confidently introduce these conversations with homeowners
• Practical conversation starters that help shift discussions away from products and specifications toward lifestyle, comfort, and real-world customer experiences 
• How AI can help integrators analyze customer conversations, uncover common questions and buying motivations, and transform those insights into more effective websites, marketing campaigns, and educational content

Visit the episode page on our website to get the audio recording and video of the original webinar. Now let's tune in and discover how thoughtful lighting conversations can help you create better homes and better marketing. Let’s get started!
 

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au375

SHOW NOTES

In this episode, Henri and I discussed:

• Why smaller projects have slowed down while high-end luxury work has held steady
• How keeping inventory in a 10,000 square foot warehouse kept Elite building through COVID supply delays
• And His rule of never promising a client anything his team hasn't tested and engineered first

Whether you're running a luxury integration firm or building toward one, Henri's approach to engineering, people, and client trust is worth hearing. So settle in and enjoy my conversation with Henri Beaudoin. Let's get started!
 

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au374

SHOW NOTES

In this episode, Ian and I discussed:

• The weekly business dashboard he built in Claude Cowork that lands in his inbox at 6:00 a.m. every Monday, covering KPIs, cash flow, backlog, and a 13-week forecast.
• Where AI shows up across his team, from technicians dictating daily project updates in Basecamp to project managers recording every walkthrough and QC.
• And Why his most effective prompt starts with "I don't know how to do this. Can you please help me?"

Whether you're still writing the occasional email in ChatGPT or already building automations across your business, there's something here you can put to work this week. So settle in and enjoy my conversation with Ian Williams. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au373

SHOW NOTES

In this episode, Curtis and I discussed:

• Why he believes overselling and overpromising is the industry's most damaging habit, and what it looks like from a technician's side of the business
• His take on CEDIA Expo this year, including the training gap he keeps running into when he brings new hires to the show
• And Why customers have started asking for less control instead of more, and why he thinks that's the industry's own fault

Whether you're running a two-person shop or a team of fifty, Curtis brings the kind of perspective you only get from staying in the game long enough to see the cycles repeat. So settle in and enjoy my conversation with Curtis LeMaster. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au372

SHOW NOTES

In this episode, Patrick and I discussed:

• The five sales roles every business has, and why an owner trying to cover all five statistically caps out between $1.5 and $2.5 million
• His sales certainty framework and the three things that get in the way
• And why fewer than 5% of technology contractors have a sales playbook that is actually written down, and how AI has changed the way those playbooks get built

Whether you are the owner still closing every deal yourself or you are building out a sales team and trying to get everyone selling the same way, there is something here you can put to work this quarter. So settle in and enjoy my conversation with Patrick Martinez. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au371

SHOW NOTES

We cover:

• Why landscape lighting is a natural extension of the custom integration business — and how dealers can add it without competing with builders or electricians
• Practical design, installation, and sales strategies, including recurring maintenance opportunities, partnering with landscapers, and positioning yourself early in the construction process
• Marketing tactics to help dealers build awareness, educate homeowners, and generate new opportunities through websites, email, social media, SEO, and AI search
• Visit the episode page on our website to get the audio recording and video of the original webinar. Now let's tune in and explore how landscape lighting can help you create unforgettable outdoor experiences while growing your business. Let’s get started! 
   

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au370

SHOW NOTES

In this episode, Kayla and I discussed:

Whether you're gearing up for Control4's C4Yourself event this October or planning your own customer or trade partner event, this conversation will change how you think about the investment. So settle in and enjoy my conversation with Kayla Steinberg. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au369

SHOW NOTES

In this episode, Jason and I discussed:

Whether you have been putting AI off or you're already deep in it and looking for a model that scales past you to your whole team, Jason lays out how he got his company aligned and what he would tell you to do first. So settle in and enjoy my conversation with Jason Barth. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au368

SHOW NOTES

In this episode, Brian and I discussed:

Whether you're figuring out how to serve both your legacy clients and your biggest projects, or you're looking for new ways to build relationships with the design community, you're going to get a lot out of this one. So settle in and enjoy my conversation with Brian. Let's get started!

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au367