John Maeda is the Global Head of Design at Automattic. He is an American technologist and leads the world's largest all-distributed design team at Automattic where he is Global Head of Computational Design + Inclusion. As an internationally recognized speaker and author, his books include The Laws of Simplicity, Creative Code and Redesigning Leadership. Maeda’s work explores the area where business, design, and technology merge — with his findings shared annually in the Design in Tech Report at SXSW.