Automotive ads and what they mean

Electric car pressure

Bad ads = bad experience

Bait and missing

Switching stories

Ridiculous trade values

No matter what you owe

Multiple rebates

Employee pricing, means what?

Disclosures

Plus everything

Radio, newspaper, magazines, TV, social media, other internet

FTC will help eventually

Not a single number matters

A dealer’s ads uncover their ethical character

Nothing else matters but OTD and CPI