Craig Neale is the Chief Marketing Officer for ‘The Sixty Nine' a next-generation private members club who are building future leaders through a combination of real work, networking and experience building.

He talks with Dervish about female leadership and innovation in the world of motorsport along with his experiences working as a digital marketing lead globally.

Craig is passionate about building leadership and future talent and shares some of his experiences, his favourite cars and why TikTok is the place to discover your passion as well as his love of post-it notes

KEY TAKEAWAYS

• You can inspire people every day so that they hope they will own one of those cars one day
• When you buy a luxury car it's all about it being personalised
• The car industry is relatively small but is full of very talented designers
• They don't have huge budgets but it's all about the passion of the people
• In motorsport, there is a gender issue but there are women in leadership doing amazing things so if we get the chance to pair them with someone from ‘The Sixty Nine' it's inspiring
• There are groups of powerful exceptional women coming through in leadership in motorsport
• Autonomous, electric, connected cars are going to be the way forward
• For every shared car,  ten individual cars are removed from the road
• Maintenance and charging are the issues that need to be resolved for electric cars
• Governments need to take a bigger role in shared infrastructure because manufacturers need to sell cars across countries and borders
• TikTok is a great place to connect you to what you are passionate about

BEST MOMENTS

‘There is great talent coming through and for me, in motorsport, it can't come quickly enough'

‘Everyone we have in The Sixty Nine is working on a real project'

‘They are speaking with these incredible leaders in motorsport'

VALUABLE RESOURCES

Full Throttle With Dervish podcast

https://www.youtube.com/channel/UC9A3Mdz-05KO0vniYIRkdiQ

https://www.linkedin.com/in/craigneale/

https://www.instagram.com/craigneale/

The LXIX

ABOUT THE HOST

Dervish is a Spacecraft Designer and a Mechanical Engineer by day and podcaster by night.

As a Spacecraft Designer, he has worked on some of the biggest space projects and is a creative engineering force always interested in projects that involve solving global challenges.

As a podcaster, he brings together fascinating stories and content from those who are at the heart of the classic and supercar worlds with a hint of design and engineering woven into the mix.

He has a passion for classic cars and supercars and has recently built his own Triumph TR3  junior electric car for his son. When he is not involved with cars he loves restoring antique and vintage items.

CONTACT DETAILS

https://www.patreon.com/user?u=43111944

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