Based on the essay: "The CONcepts Deconstructed". This podcast reprises how the CON-cepts create a culture of "service pros", and a service structure rife with professionalism, including the ultimate oxymoron: The "Service Resume".  Chubs revisits and more clearly and succinctly details how each of the NAW$ CON-cepts undermines, redefines, and attempts to renegotiate our "non-negotiable" Traditions.  Traditions and historical context are cited in more detail than before, while maintaining a shorter presentation and format. This podcast was recorded October 27, 2016 and originally published October 28, 2016. The CONcepts Deconstructed essay can be accessed here: https://drive.google.com/folderview?id=1e5RWfB1ZjElAile-MM2w4EZSsFP8xOUZ