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Auxano Bytes with Nitin Vishwas, Co-Founder, Moonshine.
We like to celebrate and can we celebrate with our extended family at all occasions?
Hear from Nitin who along side Rohan is creating a new category (Mead) in alco-bev space with the brand Moonshine .
For our listeners, mead is a 8000-9000 year old beverage found across all ancient civilizations around the world. Mead often gets the middle child treatment in a trio of alcoholic beverages, with beer being the star athlete and wine a musical prodigy even though, Mead has a royal history. (More on the same in the podcast!!)
A royal craft beverage of history, they are on the mission to bring back the elixir of the Gods (as they like to call it) to our palates with a fresh variety of meads!!
A different kind of podcast this time from Auxano on creating a category creator business in India.
Time stamp:
2:00 to 3:58 - What is mead? and the real meaning behind the brand name moonshine!
4: 20 to 8:28 - Indian indegenous craft beverage history & whitespaces observed in Indian Alco-Bev space!!
9:05 to 10:32 - early days of the idea to create mead based craft beverages - moonshine!
10:44 to 12:05 - Insight into why Indian made alco-beverages got less traction.
12:17 to 17:00 - Approach towards Ideation and strategy behind the branding part of moonshine!
17:27 to 21:21 - Marketing Avenues moonshine has explored in line with the generational culture of India!
21:40 to 23:22 - Approach behind selecting the artistic labels for each moonshine bottle!
23:56 to 26:29 - The ice breaker in the conversation with investors moonshine had!!
26:56 to 32:48 - Lack of innovation in alco-bev space in India - is it the function of time?
33:16 to 34:49 - Awareness and availability variables to solve to scale in alco-bev space!
35:00 to 36:29 - Presence of moonshine across the country!
36:41 to 38:05 - Tweaking conventional approach of marketing & sales in the modern world!
38:21 to 39:58 - All about the liquid inside the moonshine beverage!
40:05 to 41: 38 - How did Nitin and Rohan start to make the mead!?
41: 55 to 44:03 - Thought of giving up in the long journey of entrepreneurship!!
44:33 to 45:40 - If it is ethically done - You can fix whatever is broken - Personal insight!
View all episodes
By Auxano VCWe like to celebrate and can we celebrate with our extended family at all occasions?
Hear from Nitin who along side Rohan is creating a new category (Mead) in alco-bev space with the brand Moonshine .
For our listeners, mead is a 8000-9000 year old beverage found across all ancient civilizations around the world. Mead often gets the middle child treatment in a trio of alcoholic beverages, with beer being the star athlete and wine a musical prodigy even though, Mead has a royal history. (More on the same in the podcast!!)
A royal craft beverage of history, they are on the mission to bring back the elixir of the Gods (as they like to call it) to our palates with a fresh variety of meads!!
A different kind of podcast this time from Auxano on creating a category creator business in India.
Time stamp:
2:00 to 3:58 - What is mead? and the real meaning behind the brand name moonshine!
4: 20 to 8:28 - Indian indegenous craft beverage history & whitespaces observed in Indian Alco-Bev space!!
9:05 to 10:32 - early days of the idea to create mead based craft beverages - moonshine!
10:44 to 12:05 - Insight into why Indian made alco-beverages got less traction.
12:17 to 17:00 - Approach towards Ideation and strategy behind the branding part of moonshine!
17:27 to 21:21 - Marketing Avenues moonshine has explored in line with the generational culture of India!
21:40 to 23:22 - Approach behind selecting the artistic labels for each moonshine bottle!
23:56 to 26:29 - The ice breaker in the conversation with investors moonshine had!!
26:56 to 32:48 - Lack of innovation in alco-bev space in India - is it the function of time?
33:16 to 34:49 - Awareness and availability variables to solve to scale in alco-bev space!
35:00 to 36:29 - Presence of moonshine across the country!
36:41 to 38:05 - Tweaking conventional approach of marketing & sales in the modern world!
38:21 to 39:58 - All about the liquid inside the moonshine beverage!
40:05 to 41: 38 - How did Nitin and Rohan start to make the mead!?
41: 55 to 44:03 - Thought of giving up in the long journey of entrepreneurship!!
44:33 to 45:40 - If it is ethically done - You can fix whatever is broken - Personal insight!