On this episode of The Big REthink, host Susan Campbell speaks with Peter Weishar, the Director of Themed Experience at the University of Central Florida. Weishar has created first-of-their-kind academic programs on themed experiences, including a major and a Master of Fine Arts degree at UCF. During the conversation, he shares what drew him to the field, the technology that students use to design those experiences, and what they might be using in the future. Plus, he explains what, exactly, the difference is between a theme park and an amusement park. (Hint: storytelling and narratives are key.)