On this episode of the AV+ podcast, host Dan Ferrisi, Group Editor, Commercial and Security at Emerald, talks with Frederick Loucks, consultant to manufacturers, integrators and end-user organization, about the need for integrators to have a value-based, proactive approach rather than a conventional reactive approach. He emphasizes the significance of technology integration and the concept of outcome assurance.

The duo discusses the following:

• the importance of invisible technology that supports the performance without distracting from it (1:47)
• how technology should serve a purpose and bring value, not be an end in instead (6:31)
• managing AV at scale (1:53)
• delivering value to customer through technology solution, rather than price  (6:03)
• building sticky relationships with customers (6:05)
• monitoring and managed services (9:57)
• monitoring and asset management in enterprise AV systems (14:26)
• and much more!

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