Ava Matthews and Bec Jefferd, co-founders of Ultra Violette, share the secret sauce to their strong co-founder relationship, why (and how) they’ve chosen to remain self-funded, and why they put down so much of their success to having strong operations, systems and rigour in the business back-end.

You’ll learn: 

• How Ava and Bec designed their product and brand to solve a customer problem 
• How the two navigate tension and disagreements in their co-founder relationship 
• Why they advise any founders to budget 4x as much money and time as they think they need when creating a new product  
• The important things you should consider if you want to self-fund your business 
• Why ‘fun’ is a value that they inject into the business and brand each day  
• How they’ve designed Ultra Violette around their lifestyle, and not the other way around

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