He’s not trying to look perfect online. He’s trying to tell the truth about the road.

We sit down with Andrew, a traveling rodeo photographer and videographer who’s built a reputation for showing the whole story. That means early mornings, midnight edits, flat tires, long drives, and the unglamorous reality behind the “one great shot.” We talk about what the job actually demands, why communication earns patience, and how his background in fashion photography helped him create better rodeo storytelling for brands, sponsors, and rodeo organization's.

Then the conversation turns personal. Andrew explains the meaning behind “Howdy Friend,” the phrase that became his mission and merch line, and why it’s rooted in inclusion, kindness, and mental health awareness. He shares how heartbreak and loneliness spiraled into depression and suicidal thoughts, and how small, ordinary moments in rodeo community became the turning points that saved his life. If you’ve ever wondered how community shows up when you don’t ask for help, this will hit home.

We also dig into the practical side of building a creative career in the Western industry: chasing a PRCA pro card, networking, earning trust, learning horses to be safer and more useful around the chutes, and defining success as respect rather than hype. If you care about rodeo photography, Western lifestyle media, travel photography, or honest conversations about mental health on the road, you’ll get real takeaways here.

Subscribe for more conversations like this, share the episode with someone who needs a “Howdy Friend” moment, and leave a review telling us what part of Andrew’s story stayed with you.

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Shoutout to:

Andrew Van Asselt aka AVA 

Howdy Friend 

Emma Folz

Rodeo Community

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