Did you ever notice how a single dramatic event can shape your decisions for weeks afterward? Maybe you saw a glowing review of a product on social media, and suddenly you couldn’t stop thinking about it. Or perhaps you heard one alarming story about a certain service, and now you’re convinced it’s too risky. This tendency to rely on the most recently available information is known as the availability heuristic.

In this show, you’re going to discover exactly how our minds use recent and vivid experiences to shape our choices—especially our buying decisions. You’ll learn the psychology behind the availability heuristic, see how it influences consumer behavior, and find out what businesses can do to use (and not abuse) this mental shortcut. Ready to explore the secrets behind why those memorable moments stick in our heads? Let’s dive in!

Full Article: https://ecommercepsychology.com/availability-heuristic-why-recent-events-affect-purchase-decisions/

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