Starch-potato growers, Avebe has launched a potato protein formulation and at SupplySide West 2017, business development manager Mike Finfrock explained that its potato protein product falls under clean label, is sustainable and can be used across a wide variety of food and beverage applications.

Finfrock also says that potato protein is a ‘complete’ protein and is superior to most plant-based proteins, going on to say that some of the plant-based proteins on the market lack some of the amino acids and therefore can’t be called a complete protein.