Avenews a multinational financial technology company is building the first financial super app for Kenya’s Agricultural Small and Medium Enterprise. SME accounts for 90% of businesses, 60% of jobs and 40% of GDP in emerging economics. The super app which is meant to provide a comprehensive financial management tool that enables advanced machine learning algorithms to process hundreds of data points and create personalized financial products including access to digital credit.

Speaking during the event held at sarova stanely Country manager Emanuel Murai noted that 600 million jobs will be needed by 2030 to absorb the growing global workforce, making SME development a high priority.