By Isaiah O’Connor

So in my last post, I wrote that you should try to find a balance between the risk and reward of starting a business. Taking a measured risk in hope of a decent return is an investment. Taking a massive risk in hopes of making a massive return is called gambling. This is often seen in the realm of cinema. My main question is, did Marvel gamble that 350+Million or was it a wise investment? Looking back now it was obviously a good investment, but did they know that at the time? I think they did. As I had written up before they had built up an amazing brand and a very loyal fan base. They took their time to build up to Endgame. What is the lesson for us simple bootstrappers who do not have access to hundreds of millions of dollars to get started? I think there a few takeaways here. First of all, take the risk, anytime you start a business there will always be risk involved. To quote Kevin Feige.

“You basically go, hold hands and jump out of the plane and hope you can build a parachute before you hit the ground.”— Kevin Feige

When you are looking at starting your own business realize there will always be risks that will need to be managed. You can manage them with a plan, and starting small, going from success to success. These are just a few of the things Marvel has done that helped bring them success.