Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.

Avention: Data-Driven and Account-Based Marketing

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Avention: Data-Driven and Account-Based Marketing

Avention: Data-Driven and Account-Based Marketing