In today's episode, I chat with Filippo Greco, GTM Engineer at Yellow Tech, about building one of Italy's first AI-first companies—running AI adoption programs for businesses across Italy (interviews, classrooms, workshops, full 360-degree rollouts) while also building agents, automations, and Clay-based GTM systems for clients who are just beginning to understand what AI can actually do for them. 

We explore two standout campaigns: a cybersecurity client where Filippo built a Lovable app that automatically attempts to breach a prospect's website when the link is submitted, then sends an email with a full report of every vulnerability found—reply rates through the roof because there is no stronger proof of pain than showing someone their site just got hacked; and a signal-triggered video personalization flow where a prospect interacting with a competitor on LinkedIn enters a Clay sequence that pulls their photo, their company logo, and the CEO's face, feeds it into a Lovable-built app via HTTP request, and generates a video of the CEO appearing to speak directly to that prospect about their specific problems—which the prospect then receives by email. Filippo's core philosophy: figure out what the average GTM engineer is doing right now, then ask how to beat it—because average gets average results. He also shares how Yellow Tech operates as a hybrid human-AI company, with AI agents living inside Slack alongside the team, talking to SDRs, and handling processes that would otherwise require multiple headcount. His prediction: his generation—what he calls AI natives—will enter the workforce already thinking in agents and automations, and that generational shift will be more disruptive to companies than any single tool release. Filippo shares his path from discovering ChatGPT 3.5 at 20, immediately understanding it would change everything, studying prompt engineering deeply, doing a master's in digital marketing, becoming an AI marketing specialist building some of the earliest AI agents before they were mainstream, and co-founding Yellow Tech at 23. His advice: be creative and get your hands dirty—prompt engineering is now one of the most valuable skills you can have, soft skills beat hard coding skills for GTM work, and you can build almost anything if you're willing to experiment. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Yellow Tech Does: AI Adoption Programs and GTM Engineering for Italian Companies 
(02:11) Cybersecurity Client Campaign: Auto-Breaching Prospect Websites and Emailing the Results 
(04:48) Signal-Triggered CEO Video Personalization: Face, Logo, and Company Pain Points in One Email 
(07:00) Always Ask What's Average Right Now—Then Build Past It 
(09:19) Filippo's Journey: ChatGPT 3.5 at 20, Prompt Engineering, Digital Marketing Master's 
(11:23) Building AI Agents Before They Were Mainstream 
(11:32) Yellow Tech as a Hybrid Company: AI Agents Living in Slack Alongside the Human Team 
(12:58) The AI Native Generation: Entering the Workforce Already Thinking in Agents 
(14:19) Advice: Be Creative, Get Your Hands Dirty, Master Prompt Engineering First

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