Avi sits down solo today to discuss some of the upcoming initiatives for the 3rd St. Carla location around their planned coffee and matcha program and the procurement process - we'd love to hear your feedback on this one!

2:08 - notes and price points for the 9 different matcha samples

8:26 - unanimous results from blind taste test of Avi's top 4

10:19 - margins and pricing based on the most popular pick

14:28 - taste vs. price - which is more important?

17:26 - prioritizing quality while protecting margins within a trial program

19:38 - we want to hear your thoughts/feedback on the proposed pricepoint!