In this episode of PluggedIn I sit with Avichay Nissenbaum, General Partner @ Lool Ventures and discuss how he started his career as a pest shop worker, ended up selling his last startup Yedda to AOL in 2007 and transitioned into a leading VC in Israel with Lool Ventures. Tune in to listen to that and much more as Avichay discusses his philosophy on startups and more including;

How he got started in his career?

What was his first startup?

How long did it take to build & scale SmartTeam? (4:45)

Before AOL acquired Yedda, what offer did they turn down?

What did he learn from working in a pet shop? (6:50)

What is the "Thin Wedge Approach"?

Why does Avichay believe that "consumer experience matters more than algorithms".

What mistake should startups try and avoid? (24:30)

Why being CEO is lonely? (43:52)

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