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Avlesh Singh at WebEngage on the convergence opportunity with first-party data marketing
In this episode, Avlesh Singh, co-founder and CEO of WebEngage, talks about building a profitable $20 million ARR SaaS company – which he expects will grow 100 percent this fiscal year as well, after 2021-22 – in the competitive space of customer engagement and retention. He also talks about the big changes in the world of marketing and ads that will push the idea of first-party data marketing to the top of the CMO’s agenda, and how that presents a large opportunity for WebEngage.
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By Forbes India - Tech ConversationsIn this episode, Avlesh Singh, co-founder and CEO of WebEngage, talks about building a profitable $20 million ARR SaaS company – which he expects will grow 100 percent this fiscal year as well, after 2021-22 – in the competitive space of customer engagement and retention. He also talks about the big changes in the world of marketing and ads that will push the idea of first-party data marketing to the top of the CMO’s agenda, and how that presents a large opportunity for WebEngage.