Radically Transparent

Avnita ​​Gulati: Why Building Your Own Marketing Methodology Sets You Up for Success

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Meet Avnita Gulati, Senior Director, Global Marketing at VISA, with over 12 years of experience in the B2B industry. In this episode of Radically Transparent, Avnita explains her strategy around ABM, how to get buy-in from leadership, and how to plan an ABM strategy effectively for long-term success.

Not only that—Avnita shares her Go-To-Market ABM rollout template right on the show which is all based on her experience and designed so that she can then apply it over and over.

Hot Topics of this Episode:
  • Account-based marketing: how to apply it properly with buy-in from the whole team.
  • How to develop your own marketing methodology and improve it over time.
  • The challenges of marketing in a sector balancing between constant regulation changes and innovation.
    • ...more
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