This episode presents AvocadoStore, the online ethical marketplace making waves in Europe. It set out to be the green and ethical alternative to Amazon and now has over quarter of a million shoppers and growing. Its managing director Mimi Sewalski is one of the founders of the online market. AvocadoStore connects eco and ethical consumers with brands. Mimi shares with Erinch her top tips to engage the growing ethical consumer base, marketing online and making products visible on online platforms.