The Story-Driven Entrepreneur

Avoid Marketing Overload: Telling Peter Pan in 3 Minutes


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It’s our job as business owners or marketers to know everything we can know about our products, the problems they solve, and who we solve them for. It’s tempting to blast our marketing audience with way too much of that information.

But, as the classic Disney attraction Peter Pan’s Flight illustrates, we can get this right. Stay tuned!

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The Story-Driven EntrepreneurBy John DeLancey