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Avoid Misleading Promotions: Lessons from Recent Retailer Fines
Think “sitewide” means every product is on sale? So does your customer — and the ACCC.
In this episode, Nicole Keleher discusses the recent fines imposed by the ACCC on Michael Hill, MyHouse, and Hairhouse Online for misleading advertising during Black Friday sales.
She explores what went wrong, the importance of truthful advertising, and how small retailers can ensure compliance with consumer laws during promotional events like EOFY sales.
Nicole also highlights similar regulations in the U.S. and Canada, emphasising the global importance of honest marketing practices.
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
View all episodes
By Nicole KeleherThink “sitewide” means every product is on sale? So does your customer — and the ACCC.
In this episode, Nicole Keleher discusses the recent fines imposed by the ACCC on Michael Hill, MyHouse, and Hairhouse Online for misleading advertising during Black Friday sales.
She explores what went wrong, the importance of truthful advertising, and how small retailers can ensure compliance with consumer laws during promotional events like EOFY sales.
Nicole also highlights similar regulations in the U.S. and Canada, emphasising the global importance of honest marketing practices.
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers