In this podcast transcript, hosts Chris and Gena highlight common mistakes that writers make when crafting content for nonprofit organizations. They discuss the importance of focusing on the benefits to the reader, creating clear calls to action, telling impactful stories of individual beneficiaries, and maintaining consistent branding across all communication channels. The hosts emphasize that these principles can also prove beneficial in other forms of writing, providing examples from their own experiences and from the realm of political speechmaking.

00:00 Introduction and Podcast Setup

00:46 Defining Non-Profits and Their Writing Needs

02:57 Common Mistakes in Non-Profit Writing: Part 1

04:05 Common Mistakes in Non-Profit Writing: Part 2

07:02 Common Mistakes in Non-Profit Writing: Part 3

10:22 The Power of Storytelling in Non-Profit Writing

12:58 Consistency Across All Channels

14:00 Recap and Conclusion

LINKS:

• Liz Wilcox's Email Marketing Membership at http://wmdeal.com/liz
• Get your FREE Move the Needle goal-setting for authors ebook at https://www.writingmomentum.com
• Write with us! Join Chris, Gena, and Rene each Wednesday at noon Central and let's get our writing DONE! https://www.writingmoments.com