Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend.

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==Let's Break It Down==

• 05:29 Cost Dynamics of Lead Scaling
• 09:00 Protecting Brand with Name Bidding
• 11:30 Optimize Sales and Marketing Funnel
• 15:50 Balancing Cost and Campaign ROI
• 17:05 High Cost of Online Leads
• 22:09 Advertising Fraud: Bots and Challenges
• 25:07 Struggling with Costly Leads
• 29:34 E-commerce Performance Metrics Optimization
• 31:58 Misaligned Priorities Hurt Business

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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