Podcast Strategy That Brings in Clients

Avoid these mistakes before launching your podcast


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Are you thinking of launching a podcast in the new year but not sure where to start?

 

If you're tempted to jump straight into recording, this episode is your reminder to slow down and plan first. I’m sharing the three most important steps to set your podcast up for success, so it supports your business all year long, not just for the first few weeks.

 

You'll learn how to connect your episodes to your offers, get clear on your ideal listener, and create content that builds real trust. This isn’t about churning out content. It’s about creating a podcast that’s aligned with your goals and becomes a powerful part of your marketing strategy.


 Have you been thinking about launching a podcast in 2026? What’s holding you back? DM me or come say hi over on Instagram @podcast.support.services


SHOW NOTES: https://podcastsupportservices.com.au/episode-56-avoid-these-mistakes-before-launching-your-podcast/

Grow your podcast with strategy
If you’re ready to use podcasting as part of a clear podcast strategy for business growth, you’re in the right place. I help business owners build a podcasting strategy that attracts ideal clients, builds authority and supports real revenue, not just downloads.

  • FREE Podcast Launch Roadmap: A simple, strategic plan to launch a podcast for your business and set up your podcasting foundation properly from day one.
  • FREE Podcast Guest Pitch Template: Use podcast guesting as part of your podcast marketing strategy and pitch with confidence.
  • Subscribe to The Long Game: Practical podcasting advice to help you grow your show and get clients from your podcast.
  • Join the Australian Podcasters Collaborative: Connect with other business owners, collaborate and create strategic podcasting opportunities.
  • Book a Podcast Audit: Get expert feedback on your podcast strategy for business growth and make sure your podcasting efforts are aligned with your goals.
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant