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Avoid These Startup Branding Mistakes & Build a Reputation that Lasts - Bonnie Caver (EP35)
Want to know how successful startups build powerful reputations that attract customers, talent, and investors?
In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations.
Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for.
Key Topics:
🎯 Why reputation is currency for your business
🔄 The difference between managing and building reputation
🏢 How company size affects culture and communication
🎯 Common breaking points in startup growth (75, 150, 250 employees)
💡 The importance of having a clear brand focus vs trying to be everything
🤝 How to handle stakeholder communication during changes
🚀 The role of AI in modern brand building
Bonnie's expert advice helps startups understand:
🔸 Why you can't be everything to everybody
🔸 How to prioritize different stakeholders
🔸 Why people resist change and how to manage it
🔸 The importance of building trust before crisis hits
🔸 Why reputation should be a CEO-level priority, not just marketing
🔔 Subscribe for more expert interviews and startup strategies.
#Branding #StartupGrowth #Reputation #BusinessStrategy
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Bonnie Caver:
https://www.linkedin.com/in/bonniecaver/
replighthouse.com
View all episodes
By Wilhelm Laubach (Will), Christian Ruehringer (Chris)Want to know how successful startups build powerful reputations that attract customers, talent, and investors?
In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations.
Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for.
Key Topics:
🎯 Why reputation is currency for your business
🔄 The difference between managing and building reputation
🏢 How company size affects culture and communication
🎯 Common breaking points in startup growth (75, 150, 250 employees)
💡 The importance of having a clear brand focus vs trying to be everything
🤝 How to handle stakeholder communication during changes
🚀 The role of AI in modern brand building
Bonnie's expert advice helps startups understand:
🔸 Why you can't be everything to everybody
🔸 How to prioritize different stakeholders
🔸 Why people resist change and how to manage it
🔸 The importance of building trust before crisis hits
🔸 Why reputation should be a CEO-level priority, not just marketing
🔔 Subscribe for more expert interviews and startup strategies.
#Branding #StartupGrowth #Reputation #BusinessStrategy
Connect with the host Wilhelm Laubach (Will):
https://www.linkedin.com/in/wilhelmlaubach/
Connect with Bonnie Caver:
https://www.linkedin.com/in/bonniecaver/
replighthouse.com