In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations.

Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for.

Key Topics:

🎯 Why reputation is currency for your business

🔄 The difference between managing and building reputation

🏢 How company size affects culture and communication

🎯 Common breaking points in startup growth (75, 150, 250 employees)

💡 The importance of having a clear brand focus vs trying to be everything

🤝 How to handle stakeholder communication during changes

🚀 The role of AI in modern brand building

Bonnie's expert advice helps startups understand:

🔸 Why you can't be everything to everybody

🔸 How to prioritize different stakeholders

🔸 Why people resist change and how to manage it

🔸 The importance of building trust before crisis hits

🔸 Why reputation should be a CEO-level priority, not just marketing

🔔 Subscribe for more expert interviews and startup strategies.

#Branding #StartupGrowth #Reputation #BusinessStrategy

Connect with the host Wilhelm Laubach (Will):

https://www.linkedin.com/in/wilhelmlaubach/

Connect with Bonnie Caver:

https://www.linkedin.com/in/bonniecaver/

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