Our resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your overall business and marketing strategy. She packed in a lot of meaty information in a span of seven minutes, solidifying her excellent points on quantitative and qualitative market research fails and how to avoid them. Laura says that good market and product research sets the path forward to great product development, usability, distribution, advertising and marketing, building your brand, and ultimately selling more products for bigger profit. You can get a deeper dive into her market research expertise and use it to grow your business through our membership podcast, where she will happily answer all your market research concerns.

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