When I opened her email I was stunned. There were no fewer than 7 references to 'me' and 'I' over the course of this short communication. In fact, there was not one reference to the reader. Emails like these are ineffective in building connection to the reader/viewer/listener. Join me in a challenge to avoid this messaging mistake so that your emails get read, videos get watched and podcasts get listened to.

Watch the full YouTube video here: https://youtu.be/xZMk-zNwM1o