When creating a website sitemap, we're often asked the question "Should we have persona/audience-based pages in our navigation?" 

Whilst it might seem beneficial to have a page relating to each of your personas, talking about the solutions for their sector, like: 

• Finance 
• Manufacturing 
• Healthcare 

Research has shown this often isn't the case. 

In this episode of Websites Decoded, Phil explores why audience-based content often performs poorly and should be avoided. 

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