<p>In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing & tech. We discuss the meandering role of AI, the danger of algorithms, the return to strategic foundations and her unique perspectives on why marketers need to find their own path to success. It’s packed full of insights, so definitely not one to miss.</p>

In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing & tech. We discuss the meandering role of AI, the danger of algorithms, the return to strategic foundations and her unique perspectives on why marketers need to find their own path to success. It’s packed full of insights, so definitely not one to miss.

<p>In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing &amp; tech. We discuss the meandering role of AI, the danger of algorithms, the return to strategic foundations and her unique perspectives on why marketers need to find their own path to success. It’s packed full of insights, so definitely not one to miss.</p>

Avoiding B2B beige & the importance of listening to customers with Jennie Holmes

Truth, Lies &amp; B2B Tech provides an unfiltered take on the latest technology trends in marketing, sales and service/CX. We cut through the hype, the self-serving agendas and the bullshit advice in search of what really matters.

Key themes include: go-to-market strategy &amp; operations, HubSpot optimisation, tech stack integration, automation, AI, content &amp; website development.

Every episode, ROMI co-founders Craig &amp; James provide informed opinion, alongside special guest interviews with leading experts from the world of B2B marketing, sales &amp; service.

Business

Marketing

Truth, Lies & B2B Tech provides an unfiltered take on the latest technology trends in marketing, sales and service/CX. We cut through the hype, the self-serving agendas and the bullshit advice in search of what really matters. Key themes include: go-to-market strategy & operations, HubSpot optimisation, tech stack integration, automation, AI, content & website development. Every episode, ROMI co-founders Craig & James provide informed opinion, alongside special guest interviews with leading experts from the world of B2B marketing, sales & service.

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Avoiding B2B beige & the importance of listening to customers with Jennie Holmes

Avoiding B2B beige & the importance of listening to customers with Jennie Holmes