In this episode, Matt Plapp, navigates us through the intricacies of restaurant marketing and explains why social media platforms are a more potent medium for brand visibility than most restaurant owners realize. Plapp emphasizes the importance of using social media platforms not just to sell but to engage, create community, and build a long-term brand, putting a special focus on not only capturing customer data but using it effectively. He also touches on the possibilities and pitfalls of third-party delivery platforms. Join us as we delve into the world of restaurant marketing, technology, and customer acquisition with Matt Plapp.

Key moments

00:28 Discussing the role of social media in restaurant marketing

03:35 Why restaurants should talk more than just about their food

08:28 Building Customer loyalty

07:20 The balance between marketing and advertising in Restaurants

11:41 Role of technology in marketing

18:02 Using technology for customer acquisition

21:58 Conclusion: Building a Strong Brand

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👋 ABOUT Dynpricing Technologies

Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to a diverse clientele.

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