In this episode of Lifelong Learning, Alicia Sutton welcomes Rob Lowney, Principal and Managing Director of CMEology. Rob showcases how CMEology's innovative methods improve engagement in CME which ultimately leads to improved patient care. In addition to improving engagement, Rob also shares how to add value across all stakeholders in CME, such as utilizing the arts and humanizing the education, quantifying the value of CME, research conveying improved patient health & changing performance, and multimedia education.