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Avoiding Information Overload: Less is More
How do you decide which content belongs on an institution’s website and which content should be included in an email? Higher Ed Marketing pros have to deal with this every day. They worry about email bloat, and whether there’s “too much info” on the institution’s website.
The key is to simplify the entire communication process. Deliver concise, relevant information in messages that are tailored to specific student populations. Remember, less is more!
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn
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By Joel Goodman and Kristin Van Dorn
5
11 ratings
How do you decide which content belongs on an institution’s website and which content should be included in an email? Higher Ed Marketing pros have to deal with this every day. They worry about email bloat, and whether there’s “too much info” on the institution’s website.
The key is to simplify the entire communication process. Deliver concise, relevant information in messages that are tailored to specific student populations. Remember, less is more!
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn
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