In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”

John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:

• What small and mid-sized firms get wrong (and right) about marketing
• How current clients drive 80% of new business and how to engage them better
• The difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)
• How business development is evolving for younger attorneys
• And… a classic RFP horror story

Whether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.