Auditors experience resistance from audit clients and others in the organization on a regular basis. Using the six principles of Influence helps build relationships, overcome objections, and help people take action. Incorporating these principles into your work and personal life will help you persuade without manipulation and avoid the extra stress and frustration caused by resistance.

Jason Mefford is joined by Brian Ahearn, Chief Influence Officer of Influence People and one of only 20 certified trainers in the world on the Cialdini Influence Methodology. You can learn more about Brian at: influencepeople.biz, or by connecting with him on LinkedIn.

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